A Message From Sacred Rides’ Founder
Why Mountain Biking Matters
Mountain biking can change lives. I know this because it’s changed mine.
From the moment I first threw a leg over a bike at the age of 6, I was hooked. Discovering mountain biking 12 years later only deepened the addiction. Sacred Rides was founded, way back in 1996 in Fernie, British Columbia, on the belief that mountain biking can make a difference in people’s lives: our Riders, our guides and support staff, and the people in the communities we visit.
From opening us up to the sanctity of our mountains, forests and rivers, to experiencing another culture from the seat of one’s steed, to making direct contributions to local community projects, mountain biking has the ability to change lives. I think you’ll agree that mountain biking and travel can and should change the world for the better. That’s the very core of what Sacred Rides is all about.
Mike Brcic, Founder
Our Story: Sacred Rides Over the YearsFrom humble beginnings in Fernie, British Columbia, well over 20 years ago, to our current ranking as
“World’s Best Mountain Bike Outfitter” by Outside Magazine, we’ve had a lot of memorable milestones along the way. Here are a few:
- 1996 Sacred Rides founded in Fernie, British Columbia, by Mike Brcic.
- 1999 First weeklong singletrack trip (the “Best of BC” — now Rocky Mountain Singletrack) in interior B.C.
- 2001 “Ultimate BC” 13-day trip launched, covering B.C.’s best interior riding.
- 2006 10-year anniversary! First international scouting trip (to Peru), Inca Trail trip launches later that year.
- 2009 Selected “#1 Mountain Bike Tour Operator on Earth” by National Geographic Adventure magazine.
- 2011 Pedal and Paddle trip (Patagonia) ranked Top 50 Adventures of 2011 by Outside Magazine.
- 2013 Explorer line of beginner & intermediate trips launched, followed by Women’s‑Only Rides.
- 2014 Ranked “World’s Best MTB Outfitter” by Outside Magazine.
- 2016 20-year anniversary! Cusco to Amazon Adventure named Top 50 Tours of a Lifetime by Nat Geo.
- 2019 Sacred Rides partners with Bicycle Adventures to offer more rides in more incredible destinations.